Sell Used Books on Amazon: Another True Cautionary Tale
Once again I want to apologize for the delays and technical issues, and state of the blog in general over the past week or so. It’s been crazy around here, and I appreciate your patience. I’ve actually got a post for you today, just a quick one to let you know I haven’t completely abandoned you.
It’s time to talk once more about the possible pitfalls and perils of trying to sell used books on Amazon.
I know we’ve covered this before in various ways, but this time I’m not talking about myself. There is a colleague of mine, another bookseller who’s about a quarter my size. He sells around a couple hundred books a day.
At least he did, until he recently got his account suspended by Amazon.
That’s right, it happened. The thing we all dread – suspension. He told me that he was advised in the morning that he needed to get the situation rectified, and by that same evening his account had been suspended.
He knows why it happened. He simply hadn’t been doing what he was supposed to be doing. He had been shipping books late, he didn’t have good customer service, and he didn’t reply customer inquiries in anything approaching a timely manner, if at all. Amazon, of course, doesn’t take too kindly to this type of bad behavior.
So, he got suspended for one week. He is actually supposed to get his account unsuspended by today sometime, after having prostrated himself and pleaded with Amazon. He has been selling on Amazon for five years now. That actually may have given him some equity, the fact that he had been selling on the marketplace for a while and had that history.
That doesn’t mean that he’s getting a free pass. He know he needs to fix these issues, and that he needs to straighten up and fly right or he’s going to end up banned for life.
This whole situation has hugely affected business over last week, in that over the last week he hasn’t done any business at all. He doesn’t sell other marketplaces, so an Amazon suspension was about the worst news he could get.
The thing is, this whole situation could have been avoided if he had only been doing what he was supposed to be doing in the first place. This is just one more illustration of what I have been saying: you really have to stay on the straight and narrow when it comes to Amazon. If you’re not doing what you’re supposed to, they will find out, they will call you on it, and they will penalize you. Just use common sense, follow the rules, and try and provide a basic level of good customer service, just like you would in any other business.