Archive for the ‘Selling Books’ Category

Selling Used Textbooks is a Recession-Proof Business

Monday, July 6th, 2009

The business of selling used books can feel pretty risky sometimes, especially for new sellers. After all, you’re forgoing the security of a steady paycheck to go into business for yourself. A lot of people self-employed or small business owners are justifiably nervous, given the current state of the economy.

But according to an article published Friday in Business First of Columbus, at least one small business owner, Phil Smyres of Ohio, is feeling secure despite the recession. The good news? He does what we do. He sells used books.

Specifically, he sells used textbooks, both online and from his two brick-and-mortar locations. Smyres has been selling since 1993, and over all that time in the business, he’s learned that textbooks are a recession-proof business.

The article quotes him as saying “When times are good, there is more money for students to spend, when times are bad, more people go back to school.”

With 15-plus years of experience in the textbook business, he should know.

It makes good sense too, of course. While most readers don’t need books, to college students, textbooks are a necessity. They can’t just choose not to buy textbooks. It’s a captive market. As long as there are colleges, you will be able to make money selling used textbooks.

Smyres has another major observation that bodes well for booksellers. Although he sells both new and used textbooks, he says (more…)

Types of Books to Avoid as an Online Bookseller

Friday, July 3rd, 2009

Knowing what kind of books to buy and what kinds to avoid is important. Dead inventory, even if you are culling regularly, is a drain on your time and resources. Even if you use a scanner, knowing where to focus your attention is a way better use of your time than randomly scanning every book that happens to be in front of you. It’s just part of the learning curve of becoming a bookseller.

The mentality of booksellers can get a little warped. Because the vast majority of booksellers are now online booksellers, they base their prices on what current market value of book is. I say this is “warped” because there isn’t recognition of what it is that consumer wants. Competition drives prices way below what customers are willing to pay, and as a result, booksellers end up selling books at prices that, to the consumer, are huge bargains.

Now we could talk all day about market forces and the definition of “value”, but the bottom line is that this devalueing of books means that the majority of online sellers will not want to consider buying those books for resale.
But after whole “blame game” there are books that generally stay away from. They are:

  • Most mass market paperbacks/pocket books (you might do ok if you get them really cheap at a bag sale)
  • Encyclopedias
  • Most American English dictionaries (Webster’s et al)
  • Condensed/Readers Digests
  • Most recent fiction – trade hardcovers
  • Most paperback children’s books
  • Textbooks more than 3-4 yrs old
  • Vast majority of books published from 1940’s-1980’s (even the 90’s to some degree)

(more…)

Used Books are Green: "It's Like Carpooling for Books"

Thursday, July 2nd, 2009

green books Selling used books is, by its very nature, environmentally friendly. Obviously books are made of paper. Every book that is created has an environmental impact both in terms of trees being cut down, and in terms of the fossil fuels burned in manufacturing, shipping, etc. Every time a person buys a used book instead of a new one, it chips away at those impacts.

According to this article on ecology.com, “world consumption of paper has grown four hundred percent in the last 40 years” and “nearly 4 billion trees or 35% of the total trees cut around the world are used in paper industries”. It goes on to quote an EPA report that found that “pulp and paper mills are among the worst polluters to air, water and land of any industry”. Obviously anything we can do to reduce this environmental devastation is a great thing for the planet.

Despite the environmental costs of making books, there is an environmental upshot to the nature of books. Books aren’t perishable or depletable , they never “go bad” and you can use them without “using them up”. In fact, books can be used again and again by as many people as can get their hands on them. As sellers of used books, we are facilitating that process, finding new homes for books.

Whether they knew it or not, used bookstores were green before it was cool. The advent of online sellers like you and me just (more…)

Amazon Drops Rhode Island Affiliates to Avoid Sales Tax

Wednesday, July 1st, 2009

As booksellers, most of us use Amazon as a primary (or at least major) channel for selling our books. I’ve talked before about the issue of Amazon and taxes. Amazon’s polices make very clear their dedication to not collecting sales tax for you.

I’ve also warned you about taking on Amazon. Amazon is an 800 lb gorilla, and pretty much nobody is going to make it do anything it doesn’t want to. Some state lawmakers just learned that the hard way.

In an article published yesterday in the Wall Street Journal, Geoffery A. Fowler reports that Amazon has “ended its business relationships with marketing affiliates in Rhode Island so the online retailer could avoid collecting sales tax in the state.”

Rhode Island, like many other states, is facing a massive budget crisis. One solution that they came up with was to pass a bill requiring any businesses who have online marketing affiliates in the state to collect sales taxes. This isn’t the first state to try this tactic to generate revenue, New York passed a similar law last year.

When North Carolina seemed poised to do the same last week, Amazon cut its ties to all of its North Carolina affiliates. The same thing happened yesterday with Rhode Island affiliates, with Amazon again dropping them before the bill had even been signed into law by the governor.

Now, to be perfectly clear, this doesn’t directly effect us as sellers. Affiliates are businesses who get a (more…)

Make $1000 in 7 Days Selling Books Online

Tuesday, June 30th, 2009

How can you possibly make $1000 selling books online in just 7 days?

It’s simple. Just find 100 books that you can sell for $10 each.

Still sounds impossible? Here’s a true story:

Back in 1999, I was still working for a high tech company, but I was already involved in selling online in my free time. Back then, Craigslist wasn’t really as well known, and I used to find a lot of great stuff there to resell on Ebay.

One particular time, I had just acquired 25 books from a craigslist posting, when I got a very interesting email. It was one of your standard spammy-type emails, you know the kind, it said something like ““make x number of dollars by selling the items you’ve purchased from Amazon.” That email was what first led me to (more…)

Buying Books at Library Sales: Good for You and Good for the Community

Monday, June 29th, 2009

Buying your used books from library sales is a great way to find books to sell online. While you and I and all the other booksellers are profiting from the books we find at library sales, it’s easy to forget that with every book you buy there, you’re also supporting a good cause.

I get reminded about that fact from time to time, especially when I read an article like the one that recently ran in Wisconsin in the Superior Telegram. In the article, Janet Jennings reports that the local Friends of the Library group has donated a walker with a book basket attached to the library. The walker will help “those that need some assistance with fetching their own books, but have difficulty holding them.”

Library sales support libraries. A cynical way of looking at libraries is that they are giving away for free the very thing we sell to make our living. But in reality, there’s no (more…)

Bookselling Tools: Auto Repricing (part 3 of 3)

Friday, June 26th, 2009

As I discussed in parts 1 and 2, auto repricing is something you need to be aware of if you’re serious about selling books. Repricing can be done in different ways, but one of the ways I used to employ it is no longer an option thanks to something called consolidated SKUs.

Once upon a time, if you had multiple copies of a book you had a choice in how you listed them. A lot of sellers would individually list each copy of a book under individual SKUs. These were books with the same ISBN, same condition, everything. Back then, Amazon tolerated these kinds of seller’s listing practices.

The problem was that this led to large volume sellers practicing what’s called “page hogging”. They would list dozens of same title at a really low price so that all the buyer would see would be that particular seller’s books.

About 3 yrs ago, around 2006 Amazon started cracking down and really began enforcing the consolidating listings. Books with the same ISBN and condition now have to be consolidated into a single SKU.

That’s all well and good, but the issue, as far as repricing goes, is that consolidating the listings means that we can’t effectively age our inventory.

I used to use the age of my inventory extensively in setting up my repricing. New books would have one rule, and never be listed (more…)

Bookselling Tools: Auto Repricing (part 2 of 3)

Thursday, June 25th, 2009

Book selling is not unlike selling in any other market: price matters. Don’t get me wrong, I’m not one of those people who believes you have to always have the lowest price on every book. However, in a market where prices and demand are constantly shifting and fluctuating, you do need to know where you stand in relation to the prices that other sellers are offering. If you don’t auto reprice or manually reprice in today’s online bookselling market, especially on Amazon,
it will definitely reduce your possibilities for selling your books.

There are a certain number of buyers who will buy from me based on my Amazon rating and size. I sell books that are definitely not the lowest price, books that some sell as penny books that I list for .99, 1.99, 2.99.There are buyers who seek out sellers based on feedback. However, these buyers are in the minority, and I can’t base business model on them.
There are just buyers just don’t consider anything but the price.

It’s all about knowing and taking advantage of strategies and tactics that will benefit you. As a large volume seller I’ve automated many parts of business. It saves on labor and lowers my costs. Part of that automation includes using auto repricing.

When I was working at a smaller volume I could afford to not play the repricing game. Having become large volume seller of low margin product, this is game that large volume sellers are in. Don’t think that it hasn’t crossed my mind to go back to being a (more…)

Bookselling Tools: Auto Repricing (part 1 of 3)

Wednesday, June 24th, 2009

If you are new to bookselling, you may not be aware of one of the most valuable tools available to you to help you sell books: auto repricing.

Basically, auto repricing is done through applications which are hosted either on your desktop or remotely on the web. You set up rules for a group of listings, and the software automatically reprices your listing based on listings by other sellers. For instance, you can set it to take the lowest price for a book and either do a price match, set the price slightly higher than that price, etc. Some sellers even set the rules to set the price lower than their lowest competitor but that, in my humble opinion, is just plain stupid. You can also set up more advanced rules, for example, you can set them up to base the reprice off of the third lowest price, rather than the lowest, or set them to match condition, etc.

I’ve used a few different repricing applications over the years. There’s some overlap with the companies I talked about in the (more…)

Are "Green" Textbooks Really Green?

Monday, June 22nd, 2009

recycleSelling used college textbooks is a major segment of online bookselling. If you deal in used textbooks you may have noticed that a growing number of them proudly proclaim that they are made from “100% recycled materials”. Does this mean that the textbook industry is becoming “green”?

Hardly.

In reality Textbook publishers are among the least “green” in the book business. Their business model is predicated on churning out “new” editions of each book just about every year, resulting in massive amounts of waste.

Why does every textbook need a new edition every year? Has the Pythagorean Theorem changed since last year? What about the atomic weight of hydrogen? Did the bombing of Pearl Harbor happen on a different year than previously thought?

Of course not.

And yet textbook publishers roll out a batch of brand new editions each and every year.

The sad truth is that textbooks are a multi-billion dollar business dominated by only a handful of publishers. Those publishers (more…)